In light of the recent press coverage that the Campaign for Real Pet Food has attracted, Chudleys would like to reassure its customers that there is nothing but high quality raw ingredients, with no hidden harmful synthetic additives or chemicals, in its range. The feedinstuffs regulations, a part of the legislation controlling the marketing and safety of pet food, states that we must use the phrase with antioxidants and then list those used. Further the law states that we may only use those permitted by the regulations, hence our statement to comply with the law is that we use with EC permitted antioxidants. The only antioxidants added by Chudleys feeds are: Mixed tocopherols, vitamin C and rosemary extract.
We are as passionate about your pets’ health and well-being as you are and because what they eat plays a major role in this, all of our diets contain beneficial ingredients and support packages to ensure that they receive optimum nutritional support for their life stage.
When we re-launched the Chudleys packaging last year, we set about making the bags as informative for you as owners as possible. Look at the back of a bag of Chudleys and you will see that we print open declarations, which means that ingredients are listed individually in order of inclusion as opposed to in groups. This way you know exactly what is in the bag, helping you to make a more informed decision about the dog food you purchase.
Furthermore, all of these individual ingredients are of the highest possible quality we can get. We are investing significant time and resources in to local suppliers so that the cereals they grow, harvest, store and deliver into our mill are of the highest possible quality. The same high standards apply to our protein sources, for example beef meat meal.
People often fear the word meat meal when really they have no cause for alarm. It’s not about unhygienic or unsafe materials. The Pet Food Manufacturers’ Association (PFMA) has a policy in the UK, which we are signed up to, about only using animals normally consumed by humans in pet foods. The meat meal we use comes from farm animals passed fit for human consumption at the time of slaughter. We simply use the bits that we humans tend not to eat these days but which taste delicious to our animals.
So with Chudleys we can honestly say that what you see is what you get and this will be reflected in how your dog looks, feels and performs.
If you would like more information on any of our products, please do not hesitate to contact our Nutritional Helpline on 0845 345 2627.